B2B

October 11, 2017

Ecore Flooring Forms Foundation for New Fitness Suites

LCWA recently helped client Ecore promote its selection as the exclusive provider of state-of-the-art ergonomic flooring for Hilton Hotels’ new revolutionary “Five Feet to Fitness” suites, a new wellness concept that brings more than 11 different fitness equipment and accessory options into the hotel room. Hilton’s Five Feet to Fitness concept aims to provide health and wellness-minded guests with the
July 13, 2017

Straight From The Top: UCAOA Taps Experts

When diving into complex topics, expertise can go a long way. And with trade media, bylined articles are a great way to demonstrate expertise. Our LCWA healthcare PR team recently coordinated two bylined articles for the Urgent Care Association of America (UCAOA). To educate healthcare providers on how urgent care centers and other on-demand options can serve as alternatives to
June 27, 2017

Media Results in a “League” of their Own for LCWA’s Newest Client

League, a Canadian digital health and wellness start up, has major plans for U.S. expansion, and we’re pleased to welcome the company to the Windy City as both a neighbor and LCWA client! Backed by a $25 million investment – one of the largest in Canadian start-up history – League is putting down roots in Chicago and has selected the
June 8, 2017

Award Spotlight: “Making the Case for Weil-McLain Boilers”

What can a landmark Wisconsin church, a vintage, luxury apartment in Washington, D.C. and a leading Chicago medical facility possibly have in common? Each uses heating systems fueled by boilers from Weil-McLain and each served as dramatic illustrations of the products’ benefits in a high-profile case study editorial media initiative that won a Trumpet award from the Publicity Club of