B2B

February 25, 2016

Weil-McLain Heats Up Conversation at 2016 AHR Expo

Last month, our client Weil-McLain attended the 2016 International Air-Conditioning, Heating, Refrigerating Expo in Orlando, Fla., where nearly 61,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVAC marketplace. Thanks to some proactive outreach and diligent booking efforts from LCWA, Weil-McLain entered the 2016 AHR Expo arena with a leg up on the
January 19, 2016

A Worldwide Search Ends in Barcelona

At LCWA, we’re willing to go the distance for our clients. And in my case, that means 4,391 miles!  I recently traveled to Barcelona, Spain, to assist Life Fitnessin naming the top personal trainer for 2015 at the Personal Trainers to Watch final judging event. The trip was the pinnacle of months of prep work and coordination for the team. In
December 1, 2015

Recent LCWA-penned Bylines in Medical Trades

LCWA client the Accreditation Association for Ambulatory Healthcare (AAAHC) is seeking to position its leadership and staff as thought leaders in medical accreditation. To accomplish this task, LCWA has ghostwritten a number of bylined articles on topical issues in key service areas and successfully placed them in targeted medical trade publications. In the last month alone, LCWA has placed three
September 14, 2015

An ‘Evergreen’ Topic

LCWA truly warmed up to our first initiative for new client Weil-McLain®, a leading manufacturer of hydronic comfort heating systems, when we announced the introduction this month of the highly energy efficient, sophisticated Evergreen™ boiler. Numerous leading trade journals already have covered the product launch, including Engineered Systems, Contractor Magazine, HVAC News and Healthcare Facilities Today. An important component of our