September 24, 2012
Our Snow Joe team has been hard at work pitching the company’s latest, innovative winter weather product – the Snow Broom. With long lead magazines wrapping up winter issues, LCWA has been hitting the phones to editors about this must-have tool for consumers. We sent product samples for testing to multiple national and regional long-lead publications. Additionally, we’re coordinating several
September 11, 2012
In the Mix…Lehigh Sweeps Up National Clean Out Your Garage Day
This past weekend (on Sept. 8), our client Lehigh celebrated the 4th annual “National Clean Our Your Garage Day.” To make this year’s campaign the largest yet, Lehigh – maker of Crawford-branded garage organization products – partnered with Quickie to help spread the word and encourage Americans to perfect their parking zones. The LCWA team worked with media to provide statistics,
September 4, 2012
In the Mix…A Proper Burial for Books
Last week, Dignity Memorial providers Weinstein Funeral Home, Piser Funeral Services and Memorial Park Cemetery sponsored a Geniza ceremony – a Jewish ritual in which used books, clothing and other items are donated by members of the community and buried in a sacred place to benefit both the community and future generations. More than four tons of books and religious
August 30, 2012
In the Mix…A Hole in One for Oakbrook
The Ryder Cup comes to Chicagoland next month, and to commemorate this great sporting event, the PGA of America opened the first-ever “Ryder Cup Exhibit…Where Legends are Forged and Legacies are Made” at Oakbrook Center. In just three days the LCWA team worked with representatives from the PGA and Ryder Cup to plan and execute a newsworthy grand opening event. With