March 28, 2012
If you’re like most Americans, chances are your New Year’s resolution already has fallen by the wayside. But just in time for spring cleaning, our client magicnumber.com has launched a goals tool to help you start fresh and organize your life. The LCWA team began work last week on the official launch of this virtual life coaching site that’s designed
March 22, 2012
In the Mix….LCWA’s Triple Threat in All You
LCWA was a triple threat this month, landing three clients in the All You March reader giveaway. As a result of what we refer to as “piggy-back pitching,” we were able to secure inclusion in the “home and cleaning” category for Eureka, Pergo, and our new client magicnumber.com. All three are featured on the magazine’s website and in its e-newsletters,
March 19, 2012
In The Mix…Bringing Clean Water to Needy
Did you know that nearly 900 million people have no access to clean, safe drinking water? Fortunately, a remarkable filter adapted from kidney dialysis technology now brings clean water quickly and inexpensively to those people who so desperately need it. And our client Sawyer® Products, the company that makes the filter, just launched a campaign to enable Americans to help
March 15, 2012
In the Mix…Communication Assessment Interviews Underway
The LCWA Research Group is busy conducting phone interviews as part of an internal communication assessment for a major financial services client. The 15-30 minute interviews with employees are designed to gather qualitative feedback on the company’s communications processes. The interviews are just one part of the assessment, which also includes a web-based survey of employees, and basic and advanced