March 13, 2012
This past weekend, we helped First Alert conduct its second Facebook sweepstakes in partnership with Duracell. The sweepstakes celebrated “springing forward” and Daylight Saving Time, and followed a similar co-branded effort that occurred as we “fell back” last fall. In only five days we gained 3,264 new fans – an increase of 29% – and garnered more than 45,000 entries!
March 6, 2012
In the Mix…Trex Drives More Pinterest to Outdoor Living
In only two years, the social photo sharing website Pinterest has attracted approximately 11.7 million unique users and drives more referral traffic to retailers than Google+, YouTube and LinkedIn combined. LCWA recently helped develop a Pinterest page for our client Trex. In addition to showcasing the brand’s inspirational outdoor living photography, we created themed boards with ideas for weekend DIY
February 21, 2012
In the Mix…First Alert’s High Five Success
To help increase First Alert’s Facebook fan base and educate consumers about carbon monoxide (CO) poisoning, we recently implemented a timely “High Five” Facebook campaign that focused on honoring Illinois and Massachusetts – two states that have had carbon monoxide legislation for five or more years. Over the span of five weeks, LCWA helped First Alert drive awareness of CO
February 17, 2012
In the Mix…Recognition for a “Remarkable Woman”
With a bit of persistence – backed by a powerful and inspiring personal story of perseverance – the LCWA Everest College team generated coverage in last Sunday’s Chicago Tribune “Remarkable Woman” for graduate Pamela Jackson. We worked with reporter Barbara Mahany for more than a year to gain interest in Pamela’s story of courage growing up on the city’s toughest