February 21, 2012
To help increase First Alert’s Facebook fan base and educate consumers about carbon monoxide (CO) poisoning, we recently implemented a timely “High Five” Facebook campaign that focused on honoring Illinois and Massachusetts – two states that have had carbon monoxide legislation for five or more years. Over the span of five weeks, LCWA helped First Alert drive awareness of CO
February 17, 2012
In the Mix…Recognition for a “Remarkable Woman”
With a bit of persistence – backed by a powerful and inspiring personal story of perseverance – the LCWA Everest College team generated coverage in last Sunday’s Chicago Tribune “Remarkable Woman” for graduate Pamela Jackson. We worked with reporter Barbara Mahany for more than a year to gain interest in Pamela’s story of courage growing up on the city’s toughest
February 16, 2012
In the Mix…Trex Decks Out at IBS
Last week, our team attended the NAHB International Builders’ Show (IBS), in Orlando with Trex. IBS is the largest annual residential construction show in the world, drawing more than 47,000 attendees, including exhibitors, vendors and press for a jam-packed week of the latest and greatest in the building industry. By proactively reaching out to media arranging booth appointments, we enticed
February 14, 2012
In the Mix…Here Comes the Sun!
Despite the weather, it’s spring at LCWA! This week the LCWA team “flipped the switch” from winter to spring for our client Snow Joe’s social channels. Offering electric lawn and yard tools, the Snow Joe company focuses on snow throwers in the winter and then transitions to Sun Joe-branded garden and lawn care tools for spring and summer. Without starting