January 3, 2019
Recently, LCWA’s healthcare PR team a completed a campaign to help our client the American Academy of Sleep Medicine (AASM) promote the sleep medicine profession and emphasize sleep medicine fellowship training programs. The #ChooseSleep campaign ran during the time when doctors who have completed a medical residency were going through the fellowship matching process, with an emphasis on choosing a
December 17, 2018
Holiday Home Safety with First Alert and The Marc & Mandy Show
The gift of home safety will always be in style, so to help share this timely reminder with consumers LCWA’s home PR team set out to land high-profile coverage for our client, First Alert, to round out the year. As a result of our proactive pitching efforts in Canada, our team was able to secure a great opportunity with The
December 10, 2018
The Power of Face Time
I recently returned from Des Moines, Iowa, where I traveled to represent our client Trex Company as part of a “speed-pitching” event held at Meredith Corporation (whom you may be familiar with for publishing magazines like Better Homes & Gardens and Traditional Home). With some great Trex outdoor living products in the cue for 2019, we saw this as a timely opportunity to get
December 5, 2018
LCWA Drives Visitors to Water Tower Place for Virtual Santa Sleigh Ride Experience
This winter, Santa came to town in style with a fun seasonal adventure at one of Chicagoland’s premier shopping destinations. LCWA client, Water Tower Place has partnered with Portable North Pole (PNP), a web and mobile platform that specializes in customized Santa videos, to bring a unique virtual sleigh ride experience exclusively to Chicago. Driving awareness and visitors to the