January 8, 2019
We helped our client Boise Paper and its partner, the organization #forestproud, share messages about the importance of forests. The organizations joined together for a very successful Twitter chat using the hashtag #beforestproud. To help take the message far and wide, we partnered with a lifestyle blogger, Family Focus Blog, to host the chat. The blogger asked questions, while Boise
January 3, 2019
Celebrating the Decision to #ChooseSleep with the American Academy of Sleep Medicine
Recently, LCWA’s healthcare PR team a completed a campaign to help our client the American Academy of Sleep Medicine (AASM) promote the sleep medicine profession and emphasize sleep medicine fellowship training programs. The #ChooseSleep campaign ran during the time when doctors who have completed a medical residency were going through the fellowship matching process, with an emphasis on choosing a
December 17, 2018
Holiday Home Safety with First Alert and The Marc & Mandy Show
The gift of home safety will always be in style, so to help share this timely reminder with consumers LCWA’s home PR team set out to land high-profile coverage for our client, First Alert, to round out the year. As a result of our proactive pitching efforts in Canada, our team was able to secure a great opportunity with The
December 10, 2018
The Power of Face Time
I recently returned from Des Moines, Iowa, where I traveled to represent our client Trex Company as part of a “speed-pitching” event held at Meredith Corporation (whom you may be familiar with for publishing magazines like Better Homes & Gardens and Traditional Home). With some great Trex outdoor living products in the cue for 2019, we saw this as a timely opportunity to get
