November 8, 2018
Clean & Cook Supply online makes it easy to find, buy and stock up on cleaning accessories, such as vacuum bags, belts and filters that help keep appliances and the home running smoothly. And now it’s even easier, thanks to a newly designed website that is more user-friendly so that consumers can quickly find and order the right accessories to
November 1, 2018
LCWA Delves into the Past to Tell Brand Stories
Earlier this year, when long-time client Beam Suntory (JimBeam® Bourbon) tasked us with helping to bring its 223-year history to life for its large internal audience and loyal consumers, the Heritage PR Team at LCWA met the challenge with a number of creative and effective tactics. We started with an aggressive identification and collection of historical materials such as photos,
October 25, 2018
The Pulmonary Fibrosis Foundation Increases Awareness with “Not Everyone Breathes Easy” Campaign
This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation (PFF), to launch a new campaign aimed at increasing awareness about pulmonary fibrosis (PF). The “Not Everyone Breathes Easy” campaign will reach individuals who may be at risk for the disease or are undiagnosed, and encourage them to speak with a physician about PF. More than 200,000 Americans are living
October 18, 2018
Legislation by the Numbers: Spreading Awareness for Carbon Monoxide Alarm Replacement
Twelve states. Twelve laws. Twelve anniversaries. What do these numbers mean for our client, First Alert? Twelve unique opportunities to spread awareness of the importance of replacing carbon monoxide (CO) alarms upon their expiration. As part of our work with home safety client First Alert, we monitor and report daily on any pending smoke and CO legislation that may impact
