October 25, 2018
This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation (PFF), to launch a new campaign aimed at increasing awareness about pulmonary fibrosis (PF). The “Not Everyone Breathes Easy” campaign will reach individuals who may be at risk for the disease or are undiagnosed, and encourage them to speak with a physician about PF. More than 200,000 Americans are living
October 18, 2018
Legislation by the Numbers: Spreading Awareness for Carbon Monoxide Alarm Replacement
Twelve states. Twelve laws. Twelve anniversaries. What do these numbers mean for our client, First Alert? Twelve unique opportunities to spread awareness of the importance of replacing carbon monoxide (CO) alarms upon their expiration. As part of our work with home safety client First Alert, we monitor and report daily on any pending smoke and CO legislation that may impact
October 11, 2018
Target, Educate, Engage for ARM & HAMMER
Keeping up the little things in life, such as vacuuming, make sure consumers’ homes continue running smoothly and effectively. However, many people do not realize the importance of changing vacuum bags and filters to keep their vacuum running at optimal performance. In fact, a full vacuum bag or clogged filter can inhibit a vacuum’s power, reducing suction, and leaving allergens
October 4, 2018
Back-To-School with Boise Paper and Box Tops for Education
Our client, Boise Paper, has been a long-standing partner of the General Mills Box Tops for Education™ program, helping schools across the country earn money to purchase essential items, such as books, art supplies, sports equipment, instruments and more. As part of the company’s commitment to providing Paper with Purpose, Boise Paper is proud to support local schools in the