September 25, 2018
Even the most DIY-savvy homeowners often forget to take care of the tools that help them keep their homes clean, especially vacuums. So our home PR team worked with Filtrete to reach “handy homeowners” with creative influencer, native and display ad content for how to keep their vacuums in tip top shape by changing bags, belts and filters. Creative and
September 10, 2018
A Passport to International PR
Even when you’re a household brand name like Trex, things can get lost in translation. Ove r the past decade, the leading manufacturer of wood-alternative decking and railing has focused on expanding its global footprint. Today, Trex products are available in more than 40 countries. As the PR agency of record for Trex, the LCWA home PR team has been
September 4, 2018
Shorter Name, Bigger Audience
Our client, the Urgent Care Association of America (UCAOA) recently changed its name to the Urgent Care Association (UCA), and the organization is leveraging the rebranding as an opportunity to engage and expand its membership base. Just like its industry, the UCA is evolving, offering education, networking opportunities, advocacy, tools and connections for an ever-growing array of on-demand healthcare providers.
August 28, 2018
Bloggers Take on Speed Cleaning With the Rejuvenate Click n Clean
With so many home products on the market, consumers continue to turn to bloggers to find the best products. During the past couple of months, the Rejuvenate home PR team worked with bloggers to coordinate a campaign to show how the Rejuvenate Click n Clean can clean any floor surface in the home – and fast. To reach our target