September 25, 2017
We kicked off back-to-school season with an engaging social sweepstakes on behalf of our client, Boise Paper. In order to enter, we asked people to give us their best back-to-school tip. This generated a lot of insight to share with Boise Paper’s followers throughout August and September. The sweepstakes, hosted on Facebook, garnered a great response in engagement, exceeding our expectations
September 18, 2017
Going Above and Beyond for Beyond Paint
Before and after photo featured on blog “In My Own Style.” Who doesn’t love a good makeover? This was the thinking behind our recent campaign for Beyond Paint – a revolutionary new refinishing paint that combines primer, finisher and sealer all in one product and bonds to virtually any surface with no sanding, stripping or priming required. Inspired by the
September 14, 2017
To Market, To Market
As one of the country’s top agencies specializing in promoting home products, it seems every time we turn around we are facing another “Market.” Between the Spring and Fall Home Furnishings Markets in High Point, N.C., and the semi-annual Las Vegas Markets, planning for “Market” has become a quarterly tradition for LCWA. So, it only makes sense that over the
September 12, 2017
LCWA Fires Up The Great Distillery BBQ Cook-off with Jim Beam Bourbon
Fierce competitors set aside their differences in the name of barbecue and a good cause as some of Kentucky’s finest distilleries and cooperages gathered at the Jim Beam®American Stillhouse in Clermont, Ky,. last week for the inaugural “Great Distillery BBQ Cook-off.” Together with the world’s No. 1 selling bourbon, Jim Beam®, LCWA helped demonstrate that the world’s best barbecue comes
