Client Work

August 17, 2015

Local Non-profit Earns Extra Credit for Back-to-school Child Hunger Relief

Did you know that: 1 in 5 children in our community can’t count on 3 meals a day.* 3 out of 5 teachers say they have children in their classrooms who regularly come to school hungry.* As the beginning of another school year approaches, one area organization is leading the way in combating these startling statistics. Dedicated to ending child
August 10, 2015

Eureka Perfect for Syndicated “Mom’s Gear” Column

Decades in home products PR have helped our LCWA media relations team cultivate strong relationships with syndicated writers. When Eureka launched its new vacuum, the Eureka Brushroll Clean, we knew it would be a perfect fit for one of our favorite writers, Maggie O’Neill, author of the “Moms Gear” column for the Tribune News Service. Maggie writes thorough, honest and
July 20, 2015

Trex #NextDecks Pinterest Sweepstakes

LCWA’s home products team recently helped Trex host a successful social media sweepstakes on Pinterest. Following changes to Pinterest’s sweepstakes rules, we had to get creative on how we could encourage people to enter the contest without requiring them to pin specific content, so we decided to ask entrants to create a Pinterest board that showed off their dream outdoor
July 14, 2015

Introducing the New Leadership of AAAHC

For the last few weeks LCWA’s healthcare PR team has been introducing stakeholder media to the new leader of the AccreditationAssociation of Ambulatory Health Care (AAAHC), Dr. Stephen Martin, Jr., M.P.H.  Media tactics we are deploying for the announcement of Dr. Martin’s new position include a press release, which received coverage in Modern Healthcare, aggressive media outreach and introductory letters