June 16, 2015
In an effort to stay on top of emerging social media trends, the LCWA team recently coordinated a successful sweepstakes for Trexon the online design and décor community, Houzz. LCWA was able to help launch the Trex “Decked Out” Sweepstakes in a space where contests and giveaways are uncommon, and as a result, more than doubled the number of followers
June 15, 2015
LCWA Garners Awards, Including a PCC “Best of the Best”
June has started off right at LCWA! We were honored to receive awards this month from prestigious local PR groups the Publicity Clubof Chicago (PCC), the Public Relations Society of America (PRSA)Chicago and the International Association of Business Communicators(IABC) Chicago. We were very proud of all of our awards but one stands out among the rest: the PCC’sBuell Patterson Technology Achievement
June 11, 2015
Bringing Mohammed to the Mountain (a.k.a. Des Moines)
When you represent the world’s leading manufacturer of high-performance composite decking, it can be difficult to showcase products to media. It’s not like we can easily ship out samples of finished decks. So, as the saying goes, we brought Mohammed – or Trex in this case – to the media mountain in the form of a dedicated product preview event
June 9, 2015
Electrolux in America’s Most Read Newspaper
Recently, the LCWA home products PR team worked for months with a reporter at America’s highest circulation newspaper, The Wall Street Journal. But all of the effort, including an international conference call that included product designers in Sweden, a reporter in New York and staff, and our team, was worth it. The article, on the best vacuum cleaners for every