Client Work

January 27, 2015

In the Mix…Life Fitness Connects at CES

Connected Fitness was one of the major trends at CES 2015, which is why LCWA was thrilled to gain national coverage for Life Fitness on the topic in a radio interview from the CES floor with Jason Masters of Popular Technology Radio. The show featured Life Fitness Sr. Product Manager Anthony Morelli who discussed how LF Open Technology – an open IPA platform that allows third-parties to integrate
January 15, 2015

UCAOA’s Survey on Industry Growth Leads to National Coverage

LCWA client the Urgent Care Association of America recently released its annual Benchmarking Survey, which shows major industry-wide expansion. As a vital part of the health care landscape, these results indicate that the urgent care industry continues to experience significant growth, as customers demand a smart place to go with non-life threatening conditions. National media agreed that this was an interesting and important
January 7, 2015

Electrolux Camo Vacuums Covers the United States

This fall, Electrolux unveiled the ERGORAPIDO® LIMITED EDITION REALTREE XTRA® CAMO vacuum. To generate awareness and bring its “cut the cord” message to consumers, we reached out to syndicated columnists and targeted major dailies at top outdoor wildlife states across the country.  As a direct result of our outreach, Electrolux has been featured in nearly two dozen newspapers – from
December 16, 2014

First Alert Secures National Coverage for Innovative Alarm

The First Alert Safety POD (Protection on Demand) is ready to go wherever you go and is generating a ton of media attention, thanks to seasonal outreach conducted by LCWA. The Austin-American Statesman and Chattanooga Free Press featured the First Alert Safety POD in holiday fitness gift guides – highlighting the alarm as a great present for friends and family