January 30, 2015
LCWA loves to get products into the hands of media influencers who can help us make a splash – and that’s just how we kicked of 2015 for Contigo. We helped the company secure and coordinate a coveted spot in a January Good Morning America “Deals and Steals” segment geared at helping viewers look their best for 2015. A collection
January 27, 2015
In the Mix…Life Fitness Connects at CES
Connected Fitness was one of the major trends at CES 2015, which is why LCWA was thrilled to gain national coverage for Life Fitness on the topic in a radio interview from the CES floor with Jason Masters of Popular Technology Radio. The show featured Life Fitness Sr. Product Manager Anthony Morelli who discussed how LF Open Technology – an open IPA platform that allows third-parties to integrate
January 15, 2015
UCAOA’s Survey on Industry Growth Leads to National Coverage
LCWA client the Urgent Care Association of America recently released its annual Benchmarking Survey, which shows major industry-wide expansion. As a vital part of the health care landscape, these results indicate that the urgent care industry continues to experience significant growth, as customers demand a smart place to go with non-life threatening conditions. National media agreed that this was an interesting and important
January 7, 2015
Electrolux Camo Vacuums Covers the United States
This fall, Electrolux unveiled the ERGORAPIDO® LIMITED EDITION REALTREE XTRA® CAMO vacuum. To generate awareness and bring its “cut the cord” message to consumers, we reached out to syndicated columnists and targeted major dailies at top outdoor wildlife states across the country. As a direct result of our outreach, Electrolux has been featured in nearly two dozen newspapers – from
