Digital Marketing

Creating noteworthy thought leadership pieces for business-to-business clients is an essential part of putting your client at the forefront of meaningful conversations. Content pieces like case studies, research surveys, white papers or insight reports are all great ways to position clients as a leader in any given industry. But what to do after content creation is done? Marketing that content

Photos and infographics grab user attention much faster and more effectively than text, increasing engagement and receiving more likes, shares and clicks than plain text updates. In fact, according to a recent report from QuickSprout, content with relevant images get 94% more views than content without relevant images, equating to nearly double the views as content without any visuals. Anyone

Since 2011, Boise Paperhas been a proud partner and supporter of the General Mills Box Tops for Education program which helps schools across the country earn money to purchase essential items, such as books, art supplies, sports equipment, instruments and more. This back-to-school season, the LCWA social media team helped Boise Paper hold a Facebook sweepstakes to support the partnership

When you talk about “online influencers,” most people think of mommy bloggers, celebrities or fashionistas telling consumers about the latest “must have” products. But influencer marketing can also be a huge asset for business-to-business marketing. Here are a few reasons why B2B companies should consider partnering with influencers in their next PR push. Drive critical audience awareness. There are influencers