February 16, 2010
We just returned from SURFACES 2010 where we executed a major event for Pergo and its retail partners. The good news is the event was a huge success! It also was a reminder that when it comes to special events, inevitably something will not go as planned. With that in mind, I thought this would be an apropos time to
January 28, 2010
Reaching New Heights at the International Builders’ Show
While my public relations career has offered quite a few breathtaking moments, last week I reached new heights! I had the opportunity to coordinate a set of truly dramatic acrobatic performances for the Trex booth during the International Builders’ Show (IBS) in Las Vegas. To illustrate how Trex is elevating the outdoor living category – literally – we hired a
January 15, 2010
First Media Event of the Year!
Last week I traveled to NYC for my first media event of the year on behalf of Electrolux and Eureka. The International Housewares Association coordinated a fantastic media preview event at the Hilton for editors who want a sneak peek of what’s to come at the Housewares show, which will be held here in Chicago this March. The preview was