General

From Hurricane Sandy to Halloween to the presidential election nearing its end, this was a busy week for social media. Here are some stories that caught my eye:  Lend a Helping Hand: After the devastating impact of Hurricane Sandy, the TODAY show’s Digital Life blog shares where you can offer support. Politics is Personal: NPR apologizes to 4-year old Abigael

Here is a look at some of the stories we found interesting this week. Coffee consumption, quotes and the Internet itself were among the things that caught my eye. More Coffee, Please: Public relations is the second most caffeinated industry in the United States. Surprised? We’re not. No More Free Internet? Google founder Sergey Brin believes that the free Internet

Vermont Castings helped one happy homeowner create the “best” outdoor living space for his yard this week on the DIY Network’s new show, “Good, Better…Best!”  Highlighted as the “mack daddy” of grills, the built-in Vermont Castings 5-series grill impressed with 5-burners that can go beyond hot dogs and hamburgers to create gourmet meals. As an added bonus, we coordinated this segment

Can you measure the value of a friendship — or better yet a fan-ship? Poetic pens will likely claim that it cannot be done, but many public relations practitioners are trying to find a way. Friendships online — translated as Facebook “likes” and Twitter followers — can have a real and meaningful impact on brands. So they must have an