August 19, 2020
Receiving inclusion for a client’s product in award programs or round-ups from key media outlets can greatly influence your efforts in driving awareness for a product, as well as sales. Back in January, our team worked to secure interest from Better Homes & Gardens in DAP Platinum Patch™ Advanced Exterior Filler. The home product was recently featured in the “On Our
June 4, 2020
LCWA Named Top Three in Home, Top Ten in Chicago
A valuable measure of our firm’s growth in the industry, we are proud to be a part of the O’Dwyer’s PR agency rankings. We were once again recognized for our category specialization, as well as named a leader in the city we call home. 3 in Home and Housewares. A specialty of LCWA for 30 years and counting, we are proud
May 13, 2020
Home Is Where the Heart Is: Tips for Effectively (and Sensitively) Courting Consumers in the COVID-19 Era
This article was first published on Furniture World. It’s no surprise that the COVID-19 pandemic has ignited increased interest among consumers in their homes. As most of us are spending much more time at home, we are seeing and experiencing our homes in news ways and finding ourselves with extra time to tackle improvements from DIY projects to major renovations. With that in mind, now is an ideal time to position relevant brands in
May 7, 2020
Tips for Pitching Regional Magazines
PR professionals know that when it comes to pitching regional magazines it takes a customized approach to grab a reporter’s attention. While the pitch on its own may be interesting, it must have a local angle to make it relevant. Our team has recently found success generating spring placements for outdoor living leader Trex Companyin a number of regional media