January 21, 2019
Meeting with media is certainly an integral component of the trade show work we do on behalf of clients – and while these face-to-face meetings are key for fostering media relationships and generating coverage, they’re not the only way to make valuable use of time on the show floor. Case in point: At the latest Remodeling Show and DeckExpo, an
December 17, 2018
Holiday Home Safety with First Alert and The Marc & Mandy Show
The gift of home safety will always be in style, so to help share this timely reminder with consumers LCWA’s home PR team set out to land high-profile coverage for our client, First Alert, to round out the year. As a result of our proactive pitching efforts in Canada, our team was able to secure a great opportunity with The
December 10, 2018
The Power of Face Time
I recently returned from Des Moines, Iowa, where I traveled to represent our client Trex Company as part of a “speed-pitching” event held at Meredith Corporation (whom you may be familiar with for publishing magazines like Better Homes & Gardens and Traditional Home). With some great Trex outdoor living products in the cue for 2019, we saw this as a timely opportunity to get
November 19, 2018
Media & Influencers Liked the Sound of This: Onelink Safe & Sound Launch
Our client First Alert made noise in the smart home space with its launch of the Onelink Safe & Sound – a 3-in-1 alarm that serves as a first-rate smoke and carbon monoxide detector, premium home speaker and virtual assistant. It’s the first alarm with fully enabled Amazon Alexa built-in and high-end audio – putting it in a category of its