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Smack-dab in the middle of Chicago, we here at LCWA know a thing or two about snow. LCWA recently worked with client Snow Joe to launch the first cordless two-stage snow blower powered by lithium-ion batteries. The winter program targeted top outlets across the United States and Canada, touting product attributes like ease-of-use, tech innovation and power while still being green

This week, nearly 2 million “Today”Show viewers learned how they could become Michelin-worthy chefs in the comfort of their own kitchens with client Electrolux’s Masterpiece Blender and Masterpiece Immersion Blender. Host Kathie Lee and guest-host Jenna Bush Hager promoted the products’ innovative features and sleek designs as part of the recurring “Give It Away” segment, on which Electrolux was previously

LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications. An annual initiative designed to keep Trex top-of-mind with editorial

As temperatures cool, the days of summer fun and enjoying outdoor living may be a fading memory for many – but not for attendees and exhibitors at the recent Remodeling Show and DeckExpo, held in Baltimore, Md., last month. This annual convention provides building and remodeling professionals with a look at what’s ahead for the coming spring, which is why LCWA