November 23, 2015
It’s a dangerous scenario that is, unfortunately, all too common – a homeowner deliberately deactivates a sounding smoke alarm and leaves the device disabled, opening up the entire household to a high risk potential for undetected smoke and fire. During October’s Fire Prevention Month, First Alert and the LCWA PR team encouraged homeowners to “double team their safety” by updating
October 27, 2015
LCWA Goes to Yonkers
The LCWA team just coordinated another successful trip to Yonkers, N.Y., to connect clients with influential staffers at Consumer Reports magazine – our third such trip in the past two years. During these mutually-beneficial meetings, participants glean insights into each other’s testing practices, discuss the evolution of a specific categories and review the products and technologies that are driving the
October 12, 2015
Double the Fun with a “Two-Screen Sweepstakes”
Our client Snow Joe + Sun Joe regularly appears on day-long QVC segments to sling super-hot deals on their high-quality, innovative, and affordable outdoor tools. This presents the perfect opportunity to promote these “Snow + Sun Joe Days” with our highly-engaged Facebook fan base. Giving away products on Facebook at the exact same time that fans can watch the products
August 10, 2015
Eureka Perfect for Syndicated “Mom’s Gear” Column
Decades in home products PR have helped our LCWA media relations team cultivate strong relationships with syndicated writers. When Eureka launched its new vacuum, the Eureka Brushroll Clean, we knew it would be a perfect fit for one of our favorite writers, Maggie O’Neill, author of the “Moms Gear” column for the Tribune News Service. Maggie writes thorough, honest and