February 25, 2014
SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity
February 17, 2014
Trex “Decks Out” Las Vegas
The 2014 International Builders’ Show in Las Vegas proved a great success for our client Trex Company! Showcasing a beautiful display of its comprehensive portfolio of high-performance decking, railing and outdoor living products, Trex demonstrated that it offers everything needed to build an eco-friendly deck from start to finish. In addition to building professionals, this year’s show attracted a good mix of representatives from consumer and trade
January 22, 2014
iON Snow Blower Creates a Flurry of Coverage
With the recent snowstorms sweeping the country, the LCWA/Snow Joe team was hard at work encouraging television to showcase the power and innovation behind the latest snow blower – the Snow Joe iON. The battery-powered unit was featured on both WGN-TVin Chicago and on the national “Fox & Friends” to show viewers how to handle all of the snow brought
January 13, 2014
Trex’s “Deck”-ed Out Social Outlets
2013 was a big year for bolstering the company’s social media presence for Trex Company, the leading provider of wood-alternative decking and outdoor living products. From Facebook to Pinterest to HOUZZ, the LCWA team put significant manpower behind Trex’s social expansion and the results were a resounding success! Facebook – By posting more engaging and inspirational images, promoting local Trex contractors