February 17, 2014
The 2014 International Builders’ Show in Las Vegas proved a great success for our client Trex Company! Showcasing a beautiful display of its comprehensive portfolio of high-performance decking, railing and outdoor living products, Trex demonstrated that it offers everything needed to build an eco-friendly deck from start to finish. In addition to building professionals, this year’s show attracted a good mix of representatives from consumer and trade
January 22, 2014
iON Snow Blower Creates a Flurry of Coverage
With the recent snowstorms sweeping the country, the LCWA/Snow Joe team was hard at work encouraging television to showcase the power and innovation behind the latest snow blower – the Snow Joe iON. The battery-powered unit was featured on both WGN-TVin Chicago and on the national “Fox & Friends” to show viewers how to handle all of the snow brought
January 13, 2014
Trex’s “Deck”-ed Out Social Outlets
2013 was a big year for bolstering the company’s social media presence for Trex Company, the leading provider of wood-alternative decking and outdoor living products. From Facebook to Pinterest to HOUZZ, the LCWA team put significant manpower behind Trex’s social expansion and the results were a resounding success! Facebook – By posting more engaging and inspirational images, promoting local Trex contractors
January 9, 2014
Electrolux Global Vacuum Survey Gains National Attention
Findings from a global vacuum survey conducted by client Electrolux revealed some key insights into the vacuum marketplace. Four percent of respondents around the world said that they vacuum naked and more than 31 percent of Americans named dust pick-up as the most important factor when choosing a vacuum. We shared these findings and more with key trade and consumer