May 28, 2013
It’s time to raise a toast to summer! Just ahead of the Memorial Day weekend, we coordinated a television and radio satellite media tour for our client Trex to promote its stylish and high performance outdoor living products at a time when many homeowners are looking for ideas on how to make over their backyards. Broadcasting from a jaw-dropping, multi-level
May 23, 2013
In the Mix…Frigidaire Success Continues with “Gift of Time” Sweepstakes
We recently wrapped up the “Gift of Time” Facebook sweepstakes for client Frigidaire Professional, which awarded six winners with the product of their choice and two grand prize winners with a five-speed blender, convection oven and a 5-in-1 grill and griddle. The four-week sweepstakes had an astounding 391,000 entries, with entrants earning additional chances to win by referring friends and/or answering
May 20, 2013
In the Mix…Twitter Parties Encourage Consumers to Give the “Gift of Time”
To support the launch of Frigidaire Professional’s sleek, time-saving kitchen countertop appliances at Target, we’re taking to Twitter to encourage consumers to give the “gift of time” to moms, dads, grads and newlyweds this spring. We garnered excellent engagement with consumers by hosting two Twitter parties on wedding and Mother’s Day gifting, which generated 4,300 tweets and more than 27
April 8, 2013
In the Mix…Springing into Cleaning with Facebook Sweepstakes
We’re no strangers to coordinating social media sweepstakes for our clients – it’s a fun way to generate excitement and build buzz around the brands we represent. That’s why we’re so excited to kick off our first Facebook sweepstakes for our client Electrolux. Launched on April 3 and running through May 3, our “Refer a Friend” sweepstakes aims to spread