June 4, 2013
Who doesn’t rely on bloggers for recipes and cooking advice these days? To help support the launch of Frigidaire Professional’s kitchen countertop appliance line at Target this spring, the LCWA team has been busy building partnerships with 10 influential food and home bloggers. Dubbed the Frigidaire Professional “Gift Guild,” these bloggers received several appliances to test, gift to friends or
May 30, 2013
In the Mix…Counting Down To Summer with a Sweepstakes
Things are heating up, and we’re not talking about the temps! Our client Trex is currently hosting a sweepstakes that has brought fans flocking to Facebook! The “Countdown To Summer” Sweepstakes launched on May 20 and will run through June 17. In an effort to build brand awareness and increase its already sizable Facebook presence, Trex is giving away two
May 28, 2013
In the Mix…Entertainment by the Yard
It’s time to raise a toast to summer! Just ahead of the Memorial Day weekend, we coordinated a television and radio satellite media tour for our client Trex to promote its stylish and high performance outdoor living products at a time when many homeowners are looking for ideas on how to make over their backyards. Broadcasting from a jaw-dropping, multi-level
May 23, 2013
In the Mix…Frigidaire Success Continues with “Gift of Time” Sweepstakes
We recently wrapped up the “Gift of Time” Facebook sweepstakes for client Frigidaire Professional, which awarded six winners with the product of their choice and two grand prize winners with a five-speed blender, convection oven and a 5-in-1 grill and griddle. The four-week sweepstakes had an astounding 391,000 entries, with entrants earning additional chances to win by referring friends and/or answering