August 16, 2012
This week, we’re spreading the word to editors and reporters about our client Trex Company’s new Deck Color Visualizer tool. Available for complimentary download from the Apple iTunes App Store, the tool assists homeowners in exploring deck color options and sharing their ideas with others. This is just one way Trex is “decking out” its digital footprint. With a robust
August 2, 2012
In the Mix…LCWA Clients Visit Meredith Editors
As one of the top PR agencies specializing in home products, we love Des Moines – which serves as headquarters of media conglomerate Meredith Corporation and its flagship title, Better Homes & Gardens. This week, we headed west across the Mississippi with clients Pergo, Vermont Castings, Snow Joe and Jarden Safety and Security for the LCWA Home Product Preview. We met
July 25, 2012
In the Mix…Trex “Summer Comfort” Sweepstakes (That’s a Wrap!)
We definitely “like” all of the attention generated for the Trex Facebook page as a result of the “Summer Comfort” Sweepstakes! In just four weeks, the sweepstakes drew more than 300K entries and the brand’s fan base grew by 25%! We’re looking forward to seeing photos of how the four lucky sweepstakes winners show off the beautiful, durable Trex Outdoor
July 23, 2012
In the Mix…Eureka Seals the Deal on Pet Cleaning
Eurekaâ’s new SuctionSeal™ Pet vacuum received two “howling good” press placements in major national media outlets last week. Both the Wall Street Journal and This Old House recently covered the new Eureka vacuum, which uses SuctionSeal Technology with All-Surface Suction Plates™ to prevent the pushing, blowing and scattering of debris while vacuuming. When combined with the cleaner’s powerful suction, all-floor cleaning