Insights

Development of a white paper as a communications vehicle may sound like a primitive, archaic tool in today’s digital age, wistfully proposed only by older, veteran PR types such as yours truly. However, white papers remain extremely effective tactics for organizations to creatively convey a position or philosophy, or provide depth to a business problem or solution. This is particularly

It seems like many moons ago that I came to L.C. Williams & Associates as an eager intern – and now, five years later, I’m honored to serve as the agency’s internship coordinator. We have a great internship program at LCWA; in fact, like me, many who started out as interns are now integral members of the team. Although much

Last week, I met with some of the best and the brightest public relations pros in the world. I attended the Public Relations Global Network (PRGN) meeting in Brussels, Belgium. More than 30 agency leaders from more than 30 cities attended the meeting. We spent time looking at our network goals, reviewing global new business efforts and finding ways to

The home media landscape has evolved dramatically over the past few years – with the increasing importance of online publications, the explosion of reality makeover programming and the advent of social media. During a recent LCWA professional development brown bag, we discussed the latest trends on the homefront and how to tailor our pitches to meet the needs of today’s