December 8, 2017
With the holidays just around the corner, everything from store windows to streetlights are getting lit up in red and green. This week, even the news seemed particularly colorful. Check out my multicolor week in review: Out of the Blue – After losing his dog nearly two months ago, our very own Nicho Campos just picked up his furry friend
December 4, 2017
In the Marketing Mix: Experiential
The lines between traditional forms of communication are blurring. With more tools at our disposal than ever before, industry professionals have endless ways to tell a client’s story—one of which is by dropping the consumer right in the middle of that story. Experiential marketing connects brands with consumers by facilitating direct consumer interaction. For some greater insight into activating this
December 1, 2017
From Food Coma to News Coma
This week started out with everyone still in a food coma from Thanksgiving, but continued on to be a busy news week. From a royal engagement to holiday travel woes, there was a little bit of information for every category – good and bad. An American Princess – Everyone woke up on Cyber Monday to some cheerful and welcome news
November 21, 2017
Holiday Prep
As we prepare to brine the turkey and bake pies this Thursday, it is a wonderful opportunity to prepare for the holidays – and the onslaught of retail media coverage. While I can’t wait for that slice of pie, here are a few of my favorite finds that make the week go a little faster to help get you to