Insights

Did you know, that pancreatic cancer’s five-year survival rate is just seven percent? This is the lowest of all the major cancers, by far. LCWA is trying to help improve this statistic by assisting our new client, the Rolfe Pancreatic Cancer Foundation, in delivering and bringing awareness to the utterly important message of early detection. Rolfe is a leading Midwest

While the White House continued to dominate the headlines, there were a few unrelated stories that somehow cut through the clutter. Here are a couple that captured our attention and tickled our funny bones: Copycats – This week, Instagram launched is latest update – a fun, but familiar, new feature called Face Filters. The selfie lenses closely mimic what was

Last week I attended the Publicity Club of Chicago (PCC) monthly luncheon featuring a panel of five magazine journalists and freelance contributors who discussed how to best to pitch them.  Kendra Chaplin, publisher of Chicago Woman magazine Cindy Kuzma, a contributing editor at Runner’s World magazine, and contributes to print and online features for Men’s Health, Women’s Health, SELF and

Slowly but surely, the weather is warming here in Chicago. And as we anxiously await summer’s official arrival, a few news stories and trending topics caught our eye this week. More Unicorns Anyone? We may be feeling a little unicorn’ed out and are still coming down from a sip of Starbuck’s tangy Frappuccino, but the mythical craze continues to blanket