Insights

March 24, 2017

Media and Mayhem

Spring finally sprung this week, although we are off to a cold start with blustery winds. With more and more reasons to be anxious when watching the news, here are my favorite finds from this week: GIF Marketing – No matter how you pronounce the word, GIFs are increasingly popular and Tenor, the company who created the GIF keyboard, has
March 17, 2017

Politics and Pandas

With the new American president using Twitter as a platform and social media becoming an increasingly more important channel for civic engagement, posts and tweets this week took a political bent. But – there also were lots of lovable pandas. Here are my favorite finds from this week: Hate Speech Police – In advance of its 2017 elections, Germanyhas drafted
March 10, 2017

Spring Cleaning

With spring just weeks away, it seems as if there’s no shortage of news about brands looking to roll out fresh updates – especially when it comes to social media. There was plenty of social buzz blowing into our newsfeeds this week, but here are some of my favorites: Social Déjà vu – Facebook launched a new tool dubbed Messenger
March 9, 2017

National Health Care Media Offer Insights

Our health care PR team attended a great Publicity Club of Chicago luncheon on Wednesday. “Taking the Pulse of National Health Care Media” featured an esteemed panel consisting of Charlie Brooks, producer for CBS Evening News, K. Aleisha Fetters, a freelance contributor to leading health and fitness publications, and Lori Rackel, editor of the Chicago Tribune’s health and family section. The session was moderated by Suzanne McBride,