Insights

This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds for the week: Perfect Proofreading: Check out these 10 punctuation essentials for every writer courtesy of @PRDaily. The IoT Marketing Evolution: Not only is the emergence of IoT revolutionizing the way we see and participate in everyday activities, it

I got 99 #PR words but PTAT wasn’t one of them. Until this week, thanks to an Australian firm’s new glossary of more than 100 frequently used PR terms. Find the rest here, with some fun phrases specific to down under. (BTW – PTAT is short for People Talk About This. I like it.)In the week’s other news, sorry gals,

Convenient hours, affordable visits, quality access, short wait times – there are many reasons why urgent care centers are popular with patients. But while urgent care is appropriate in a lot of situations, specifically injuries and illnesses that need immediate care but are not life- or limb-threatening, it’s not always the best option. To educate patients about the differences between

From the 88thAcademy Awards to Super Tuesday, politics dominated social media. Here are some of my favorite finds from the Twitterverse this week: Political Predictions – Did Cision accurately predict the Super Tuesday results using its social media monitoring tools? Not quite, but with nearly half the states correctly forecasted, it lends some credibility to using such tools to understand