Insights

March 18, 2016

I wonder, will PTAT?

I got 99 #PR words but PTAT wasn’t one of them. Until this week, thanks to an Australian firm’s new glossary of more than 100 frequently used PR terms. Find the rest here, with some fun phrases specific to down under. (BTW – PTAT is short for People Talk About This. I like it.)In the week’s other news, sorry gals,
March 8, 2016

UCAOA Asks, “Urgency or Emergency?”

Convenient hours, affordable visits, quality access, short wait times – there are many reasons why urgent care centers are popular with patients. But while urgent care is appropriate in a lot of situations, specifically injuries and illnesses that need immediate care but are not life- or limb-threatening, it’s not always the best option. To educate patients about the differences between
March 4, 2016

Favorite Finds

From the 88thAcademy Awards to Super Tuesday, politics dominated social media. Here are some of my favorite finds from the Twitterverse this week: Political Predictions – Did Cision accurately predict the Super Tuesday results using its social media monitoring tools? Not quite, but with nearly half the states correctly forecasted, it lends some credibility to using such tools to understand
February 26, 2016

Favorite Finds

Brands took the spotlight this week for reasons both good and bad. Here are some of my favorite finds from around the Internet this week. Facebook Reactions – The social media world was abuzz when Facebook launched its highly anticipated Reactionsfeature, which allows users to express their opinions on posts by choosing from “like,” “love,” “haha,” “wow,” “sad” and “angry.”