Insights

I recently celebrated a special work anniversary: 13 years with LCWA. As I enter my “teenage years,” I think about how PR has changed just since I’ve been working. We used to build media lists using the Bacon’s books, collected and sorted hard-copy press clippings, and faxed press releases. Facebook, YouTube and Twitter – not to mention Pinterest, Snapchat, Instagram

Politics and sports have kept us all on our toes this week! Below is a round-up of some of the most interesting stories of the week – including a few that don’t relate to Presidential debates, or the Cubs: #DemDebate – This year’s first Democratic Presidential Debate was held this week, and of course it was a hot topic on

What a week! Despite the seemingly non-stop coverage of the Supermoon Eclipse, the Pope’s U.S. visit, and the tracking of Hurricane Joaquin, there were a few other stories and events that made headlines this week. Here are a couple that caught our attention: Another Facebook Hoax: Don’t believe the latest wave of status updates. By copying and pasting a short

So much good insight amidst a week of big news! Here are my favorite finds from the week in PR headlines … and a few non-work related articles, too! An insightful article advocates for continued emphasis on earned media relations in conjunction with integrated content marketing and “brand journalism” of the day. Here’s a “bottom line” for clients: it’s cost-effective