Insights

The weather’s heating up here in Chicago – and the news continues to stay hot. Here are some of my favorite stories from the week.  News is in the News – A new US study reports that the news industry is struggling with a shift to mobile as more readers turn to smartphones and tablets for information. In fact, 39

From cheering on our hometown Blackhawks, to #NFLDraftTown out our window and #EmptyStadium buzz in our newsfeed, we’re enjoying the sporty-spirit in the air and looking ahead to big campaign launches, sunshine and 70’s in Chicago. Here are some of the homerun tweets that caught our eye this we ek: OMG Emoji – Instagram is about to change how we

This week I read a lot of articles via Twitter about how to help brands gain visibility online. The communication vehicles we use are always changing and I’m grateful to have helpful resources via Twitter to navigate the field! Mobilegeddon Motivation – In case you haven’t heard, Google now favors websites with mobile capabilities or responsive design over desktop-only sites.

Last week I attended a PRSA Chicago event led by Matthew Ragas and Ron Culp to talk about their book, “Business Essentials for Strategic Communicators.” The topic was basically a business 101 for PR professionals. As they reviewed their top 10 tips, I was proud that my teams already are doing a lot to keep up with our clients’ business. I