Insights

This week was madness – and we’re not talking about basketball! From puppy cuteness overload to teenage heartbreak, this week the Internet just can’t even. Here are my favorite finds of the week: Puppy Love: If your social feed seemed extra adorable on Monday, that’s because it was #NationalPuppyDay! While celebritiesand athletesjoined in on the cause to raise awareness for

The Twitterverse this week was filled with #SXSW announcements, new social platforms and features and a hearty amount of best practices and advice I loved reading. Here are my favorites! Meerkat Makes Its Debut – The live-streaming iOS app has been called “the breakout app of SXSW” and yet has already faced several ups and downs in its first week.

Spring seems to finally be in the air here in Chicago, and here are my favorite finds this week! Instagram on Top – According to new data from eMarketer, the number of U.S. Instagram users increased by 60 percent in 2014, and is estimated to top 100 million by 2018. Already, Instagram is bigger than Twitter, and it is currently

A common PR tactic I see used in many award-winning campaigns and much of the work we’ve done with clients over the years is using spokespeople. And I’m not just referring to the product managers, C-suite and marketing team we usually have access to with clients – I’m talking about third-party spokespeople who lend their credibility to a brand. Last