Insights

Below are some of the most intriguing things I found on the web this week. Band of Brands – Newcastle Brown Ale generated more than 4 million views of its call-to-action campaignthat invited other small brands that can’t afford a $4 million Super Bowl ad to join forces, with the final ad featuring 37 brands in only 60 seconds! Girls

Happy New Year! Here are my favorite finds from this week. Straight to the top. This presentationshows how we can connect with top influencers using the latest techniques. She said, she said. What trendsdo women predict will shape 2015? A foreign language. Entering the PR world at age 42 presents unique challenges.   And the crowd goes social. Soccer superstar

The air is full of holiday cheer – and tons of news from the social media world. Below please find a list of my top picks for the week: Facebook Changes – Facebook is always evolving – and this week is no exception. New calls to action – including book now, watch video and contact us – were introduced for brand

The Twitterverse is in full giving-season mode! From giving us great deals on Cyber Monday and a day this week completely devoted to charity donations (Giving Tuesday) to many Tweeps doling out great advice, we saw a generous amount of Twitter conversation this week. Here are the highlights: Online Cookies! Not to be confused with browser cookies, the real-deal sweet