Insights

It’s been a gorgeous week in Chicago, but like the weather here, the Twittersphere is volatile.  Here are some favorite finds from the past week: Today’s Customer– This insightful article stresses the existence of varying paths to purchasing a product and reminds us that real human experiences remain paramount in providing customers “complete context” for them to make a purchase

As technology and social media evolve, it’s exciting to figure how PR will change too with the new trends.  This week, there were many celebrated successes as brands capture more consumer attention via digital means. Here’s a quick look at a few of them: Tablet Takeover: How many of you now use your tablet as your go-to digital device? Our

Whether it’s traditional, digital or social, media is constantly evolving – and as PR practitioners, we’re learning new skills, best practices, features and apps on a daily basis. Here’s a quick look at some of our favorite things we learned this week.:  Tag It: Thursday, Instagram rolled out its latest feature, “Photos of You,” which allows users to tag other

Our work with national and global clients – and our involvement in the Public Relations Global Network, an international organization of leading independent PR agencies – often involves working with a variety of other agency teams. From partnerships with traditional advertising agencies to digital ad firms and even other public relations teams, we view these experiences as opportunities for all