Insights

Working in public relations, we’re perpetually engrossed in a media campaign or preparing for the next one. But while focused on the future, it’s critical we keep an eye on seasonal and trend opportunities to incorporate into our ongoing media outreach. Below are some tips for leveraging opportunities that come and go with the seasons: Go where the guides are

While it doesn’t officially begin until June 21, Memorial Day weekend typically marks the start of summer. Warmer weather, outdoor patios, graduation ceremonies, summer blockbusters and barbecues all signal that the season has arrived. Here are my favorite finds to unofficially kick off summer. Agile Marketing – In today’s fast-paced digital world, more brands are finding ways to revise marketing

It’s been a gorgeous week in Chicago, but like the weather here, the Twittersphere is volatile.  Here are some favorite finds from the past week: Today’s Customer– This insightful article stresses the existence of varying paths to purchasing a product and reminds us that real human experiences remain paramount in providing customers “complete context” for them to make a purchase

As technology and social media evolve, it’s exciting to figure how PR will change too with the new trends.  This week, there were many celebrated successes as brands capture more consumer attention via digital means. Here’s a quick look at a few of them: Tablet Takeover: How many of you now use your tablet as your go-to digital device? Our