September 14, 2012
From rethinking strategy to a football faux pas, there were plenty of interesting social media reads this week. Strategy, Restrategized: These are great tips for rethinking media strategy from PR Squared. Blogger Relations No No: This Spin Sucks story highlights a blogger program gone wrong. Another “Not to Do:” It goes without saying that we are Bears fans around here.
September 11, 2012
In the Mix…Lehigh Sweeps Up National Clean Out Your Garage Day
This past weekend (on Sept. 8), our client Lehigh celebrated the 4th annual “National Clean Our Your Garage Day.” To make this year’s campaign the largest yet, Lehigh – maker of Crawford-branded garage organization products – partnered with Quickie to help spread the word and encourage Americans to perfect their parking zones. The LCWA team worked with media to provide statistics,
September 7, 2012
Favorite Finds
This week saw the start of football season and another Presidential convention, and we learned how social media is influencing both of them. We also discovered the ‘best loved’ food brand on social media. Following is a recap of some of our favorite stories: Are you ready for some social media? As more NFL fans every season engage in social
September 4, 2012
In the Mix…A Proper Burial for Books
Last week, Dignity Memorial providers Weinstein Funeral Home, Piser Funeral Services and Memorial Park Cemetery sponsored a Geniza ceremony – a Jewish ritual in which used books, clothing and other items are donated by members of the community and buried in a sacred place to benefit both the community and future generations. More than four tons of books and religious