March 27, 2012
One of the most exciting facets of social media is the challenge to stay up to date. The buzz of the month has been the switch to Timeline for brand pages, which will happen on Friday. While there is a lot of available information about the changes, there aren’t a lot of tips specifically for PR managers. Here is a
March 19, 2012
In The Mix…Bringing Clean Water to Needy
Did you know that nearly 900 million people have no access to clean, safe drinking water? Fortunately, a remarkable filter adapted from kidney dialysis technology now brings clean water quickly and inexpensively to those people who so desperately need it. And our client Sawyer® Products, the company that makes the filter, just launched a campaign to enable Americans to help
January 16, 2012
Getting in with the Mom Crowd
Last week I sat on a panel focusing on how to build successful blogger relationships, called “Getting in with the Mom Crowd,” hosted by the Publicity Club of Chicago (PCC). Joining me on the panel were local bloggers Beth Engleman of Mommy on a Shoestring, Kim Moldofsky of Hormone-colored Days and Cindy Richards of TravelingMom.com. Below are some tips gathered
December 12, 2011
Are Theater Subscriptions a Thing of the Past? Maybe. Maybe Not.
Theater Communications Group(TCG), the national trade association for the non-profit live theater industry, released sobering statistics last week including this show stopper: subscription income at non-profit theaters nationwide declined by more than 15 percent between 2006 and 2010. This presents a fundamental conundrum for theater marketers. Do we attribute the downturn to the tough economy, and continue allocating funds to