April 13, 2012
Here are some of the stories we found interesting this week! From one-line press releases to the entertaining “Texts from Hillary,” this certainly wasn’t a dull week in the media. Friendly Competition: Insights on how Facebook will respond to the growth of Pinterest based on the company’s previous experiences with competition. Penny for Your Thoughts: How to measure the monetary
April 12, 2012
In the Mix…The Inside Scoop on Outdoor Living
Interesting statistics and anecdotes can be effective ways to capture media attention. Just in time for outdoor living season, the LCWA Research Group conducted a survey of 1,000 US adults on behalf of our client Trex. This survey explored consumer preferences about outdoor living products and delved into how people like to spend time outside during warm weather. Among the
April 6, 2012
Favorite Finds
We are launching our new feature: “Favorite Finds,” where we will share some of the interesting, thought provoking or just entertaining PR and social media articles we stumbled across this week. Enjoy! How and why to use embeddable tweets. The different “influence” tools and a comparison on which measures what. Cash Mobs – the latest in local retail traffic driving. Will all-you-can-consume
March 27, 2012
Helping Clients Transition to Facebook Timeline Brand Pages
One of the most exciting facets of social media is the challenge to stay up to date. The buzz of the month has been the switch to Timeline for brand pages, which will happen on Friday. While there is a lot of available information about the changes, there aren’t a lot of tips specifically for PR managers. Here is a