PR

July 2, 2018

Award Spotlight: AASM “Sleep Recharges You” Campaign Continues Success

After winning at the IABC Chicago Bronze Quill Awards last fall, the American Academy of Sleep Medicine “Sleep Recharges You” campaign continued successfully to promote the importance of healthy sleep among teenagers. The continued effort paid off, as the campaign was honored with a Silver Trumpet at the Publicity Club of Chicago for Advocacy, and a Skyline Award from PRSA
June 26, 2018

Award Spotlight: Flooring Trade Media with Ecore

It’s easy to fall into the trap of thinking only the biggest budget, out-of-the-box campaigns can win awards – but that’s not always the case. Despite being a 147-year-old leading producer of performance commercial flooring, Ecore had minimal visibility in industry trade publications – a vital conduit to its key audiences of facility and commercial design specifiers. Best-known in the athletic
June 12, 2018

The Power of a Face-to-face Meeting

I recently had the pleasure of traveling to New York with clients from First Alert to showcase the company’s latest innovation, the Onelink Safe & Sound. It’s a product we announced at CES this January, but it’s hitting store shelves shortly! As such, our formal launch plan is now underway, so we wanted to demonstrate the product’s many features and
May 31, 2018

LCWA Wins Five PRSA Skyline Awards

Last night was another banner evening for LCWA, as we took home five trophies at the Public Relations Society of America (PRSA) Chicago Skyline Awards. We were honored to win two Skyline Awards and three Awards of Excellence at the annual industry celebration. Winners included: Skyline Award for First Alert — Events and Observances (More than Seven Days); Business-Products Skyline