PR

As PR professionals, we know there’s a lot that goes into developing the perfect pitch. The planning process is just as important as the writing itself when working to successfully generate media coverage for our clients. Here are some helpful steps you can take to help develop your perfect pitch. Know your news. First and foremost, you must understand why

Carbon monoxide is the number one cause of accidental poisoning deaths in the U.S. Hurricane season is an especially dangerous time, as improper generator use can increase risk of high levels of this deadly, odorless gas entering the home. To educate viewers about the dangers of CO and encourage them to equip their homes with life-saving CO alarms – which

Working with external vendors is an important part of many of our clients’ PR campaigns. Whether you’re coordinating a satellite media tour, sponsored content or a multi-media campaign, you’ll have many options when it comes to vendors, which can be overwhelming. In order to produce the best work, it’s important to know how to choose and work with a vendor.

With eating disorders on the rise, especially among adolescents, expanding access to care is more important than ever. In fact, recent data show hospitalizations for eating disorders among adolescents more than doubled since the onset of COVID-19 as reported by Pediatrics. The isolation, lack of structure and heightened anxiety of the COVID-19 pandemic are all potential reasons we’re seeing this spike in