PR

In a three month internship with LCWA, I have learned what interns elsewhere would learn in three years. That much condensed knowledge and experience is invaluable, so here is my effort to condense it even further. Now that I’ve been officially hired as an assistant account executive, here are my six tips for a successful internship.  Wear your swim trunks…

Twitter was abuzz this week about #ChewbaccaMom, #MemorialDay and of course tips and tricks for the savvy PR pro. Here are some of my favorite finds for the week: Facebook Live had a MOMENT…And all of a sudden the world has a new appreciation for the Facebook Live feature. If you loved #Chewbacca mom as much as we did (her

In between booking a Weird Al Yankovic live phoner for RiverEdge Park, scheduling a TV press junket for Donny & Marie at Paramount Theatre, working on a Merit School of Music feature with WTTW-TV Chicago Tonight, promoting TimeLine Theatre’s terrific new Midwest premiere of Chimerica, and prepping for today’s announcement that the Chicago International Puppet Theater Festival is returning Jan

To kick-off the spring outdoor living season for our long-time client Trex, the world’s largest manufacturer of high-performance, wood-alternative decking, LCWA successfully pitched and secured high-profile exposure for the brand on “Home Front,” a live online Q&A hosted by The Washington Post. The widely followed and interactive platform proved to be an ideal showcase for Trex’s new spokespeople – deck