PR

May 3, 2016

LCWA Adds Partners in Minneapolis, New York and Hong Kong

New member agencies enhance capabilities and expand reach of global communications group PRGN looks to continue expansion in the U.S., Europe and in other markets around the globe Outgoing PRGN President Ed Stevens, Susan Evans, Loren Mortman and Joanne Chan withPRGN President Evelyn Holtzhausen Washington, D.C. – May 3, 2016 – Three top-notch communications firms, two in the U.S. and
May 3, 2016

In the Mix…LCWA Gives It Away on TODAY

Relationship building is one of the keys to public relations, and by being a reliable source for media, LCWA has been able to create a meaningful relationship at the TODAY Show. We were able to secure three clients on TODAY for a total of six segments throughout the first quarter of 2016! To assist TODAY’s Take launch their new Facebook
April 22, 2016

Favorite Finds

Fresh off an epically gorgeous weekend in Chicago, we started the week with some fun and sun then returned to some April showers. No matter what it’s doing outside, it’s always interesting weather in the Twittersphere. Here are some of my favorite finds from the week: This is a nice article about using LinkedIn to its full potential. The stats
April 13, 2016

Saturating Sun Joe Social Media

Although the Sun Joe social community is regularly active and engaged on Facebook and Twitter, the LCWA Sun Joe team has trumped that success with daylong social campaigns that tie to a seasonal activity. These 24-hour blitzes greatly increase reach and engagement – and they were done without spending a dime in ad dollars. Recently – two of these days