Social Media

According to the National Fire Protection Association (NFPA), three out of every five home fire deaths result from fires in homes without smoke alarms or without working alarms. Conversely, when a home does have working smoke alarms, the risk of dying in a home fire is cut in half. To maximize consumer awareness during Fire Prevention Month last October, LCWA

The Boise Paper “Dare 2 Compare” campaign was created to help Boise Paper dispel the myths surrounding the quality of recycled paper and educate business professionals on why they should be using a mix of recycled and non-recycled paper through a variety of social media and digital marketingtactics. Tactics included holding a video contest, generating influencer-based content, launching a LinkedIn

Last month, I was honored to present at the Urgent Care Association’s Convention along with Kish Pisani, digital media specialist for the UCA, at the Paris Hotel in Las Vegas. Kish and I educated attendees on the “must use” social media channels to develop relationships with patients and community members. Our session included examples of highly engaging content in the

Being part of the Public Relations Global Network means we are connected to a network of 50 hand-selected PR firms servicing key markets around the world. This allows us to offer the “boots-on-the-ground” savvy of a local PR agency but on a global scale. This week, those boots landed on the ground in Chicago, as LCWA hosted a “PRGN Takeover”—leveraging