Life Fitness Brings Innovation to IHRSA 2015

The International Health, Racquet & Sportsclub Association held the 34^th Annual IHRSA Trade Show from March 11-14 and Life Fitness was there to show off the latest in industry-leading trends and products. The LCWA/Life Fitness team conducted proactive outreach to fitness media and was able to secure seven booth appointments in support of the latest news from Life Fitness, ranging from the IHRSA debut of Brunswick billiards tables to Life Fitness open technology and a brand-new Rower machine. LCWA also brought a virtual element to IHRSA – managing a Tagboard page with a real-time social media feed that showcased the latest activity from Life Fitness fans and booth attendees on the floor. Next up, Life Fitness shakes up the FIBO show in Italy!