October 8, 2019
Do you know what brand of paper your office uses? Is it recycled paper? If you’re not sure, you’re likely not alone. LCWA launched Boise Paper’s Dare 2 Compare influencer campaign with the goal of driving awareness for Boise® ASPEN® Recycled papers. Boise ASPEN has a number of differentiators, including a 99.99% Jam-Free® Performance Guarantee and its status as America’s Top Selling Recycled Paper Brand. To show off these attributes and encourage business-focused audiences to make the switch to Boise ASPEN, four influencers first tried the paper and then created engaging, informative content for their followers. The results? Influencers love ASPEN:
- “I’ve been using Boise® ASPEN® Recycled Copy papers proudly, which is made with recycled content that is consistent with Boise Paper’s high quality standards and hardworking characteristics.” – The Mogul Mom
- “Now I realize the importance of measuring all of those factors plus the cost. That’s why I like using Boise® ASPEN® Recycled Copy paper, because they have a great 99.99% Jam-Free® Performance Guarantee!” – Naturally Stellar
- “I use paper a LOT – for presentation handouts, sales proposals, marketing strategies, client work and so much more! Boise Paper is a brand that understands that we have deadlines to meet, people to impress, and work to do. All of their products add up to Quality You Can Trust™.” – The Motivated Millennial
- “When you can get that kind of quality, and be doing your part to help the environment, is there any real choice? When you take the #Dare2Compare challenge, we’re betting you, too, will become a Boise ASPEN fan!” – Ms. Career Girl
The campaign generated more than 290,000 impressions for the Boise ASPEN brand. Next time you need to buy a ream of paper, will you Dare 2 Compare?