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Creating noteworthy thought leadership pieces for business-to-business clients is an essential part of putting your client at the forefront of meaningful conversations. Content pieces like case studies, research surveys, white papers or insight reports are all great ways to position clients as a leader in any given industry. But what to do after content creation is done? Marketing that content

Our client the Pulmonary Fibrosis Foundation (PFF) set record-breaking attendance this year at its biennial PFF Summit, the world’s largest healthcare conference on pulmonary fibrosis (PF), as 950 PF patients, healthcare professionals, caregivers and scientists from around the world convened in San Antonio to advance the care of those living with PF. To tell the PFF story locally in San

Photos and infographics grab user attention much faster and more effectively than text, increasing engagement and receiving more likes, shares and clicks than plain text updates. In fact, according to a recent report from QuickSprout, content with relevant images get 94% more views than content without relevant images, equating to nearly double the views as content without any visuals. Anyone

Contrary to popular opinion, what happens in Vegas doesn’t always stay there – especially when you play your PR cards right. With a combination of strategic media outreach, well-timed social content and an in-booth appearance by a special celebrity guest, the LCWA team helped longtime client, Trex Company, hit the jackpot at this year’s International Builder’s Show(IBS). One of the