April 11, 2023
Exhibiting at industry trade shows provides companies visibility and credibility while allowing them to launch new products and services, generate leads, attract customers and build a more established and renowned brand. At LCWA, we provide support for our clients at these events by preparing press materials for pre- and post-show media outreach, scheduling booth tours with media and coordinating interviews with company executives.
For the first time ever, our client Diamond Mowers exhibited at CONEXPO-CON/AGG 2023 in Las Vegas last month – a triennial event that is the largest construction show in North America. Featuring more than 2,400 exhibitors across more than three million square feet, the show crushed expectations by drawing a record of more than 139,000 construction and fluid power professionals from 133 countries.
To maximize Diamond’s presence as an exhibitor, we issued a press release highlighting the attachments on display at its booth – including a brand-new disc mulcher that made its industry debut at the show – and coordinated booth tours with a range of industry media attendees. Through proactive pre-show outreach, our team secured interest and appointments with 25 journalists representing more than 80 media outlets. Diamond also hosted a special episode of the “Dirt Bags” podcast live from its booth, which we promoted through a dedicated media alert that encouraged attendees to stop by and experience the popular construction podcast that connects the dirt world.
Just as we hoped, the media shared our excitement in Diamond’s presence at CONEXPO. To date, we have secured more than 55 pieces of coverage for our client related to this major industry event, resulting in nearly 4 million impressions.
There’s nothing quite like a trade show to make connections, build partnerships, explore new products and fuel ideas. They are a great way to foster a sense of community in the industry, interact with quality leads and potential customers and share a company’s story. Diamond already has plans to exhibit at CONEXPO-CON/AGG 2026, and we look forward to once again providing support and helping them make the most of the opportunities it will offer.