September 18, 2017
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| Before and after photo featured on blog “In My Own Style.” |
Who doesn’t love a good makeover? This was the thinking behind our recent campaign for Beyond Paint – a revolutionary new refinishing paint that combines primer, finisher and sealer all in one product and bonds to virtually any surface with no sanding, stripping or priming required. Inspired by the mindset that seeing is believing, we tapped our home PR team’s network of lifestyle, home décor and DIY bloggers to coordinate a series of makeover projects ranging from flea market furniture finds to kitchen cabinets and countertops. We provided the paint and let the bloggers do the work – and the publicity in the form of before-and-after posts, video testimonials and social content.
Bloggers provide authentic and relatable perspectives on product experiences that consumers find refreshing. Our collaborations with trusted influencers including Remodelaholic, The Taylor House, In My Own Style and more, helped Beyond Paint drive brand and product awareness among targeted home enthusiasts. The program also racked up online impressions and shares that drove increases in Beyond Paint fans/followers, as well as traffic and sales leads to the brand website.