October 28, 2014
This month LCWA took two board members from the American Academy of Dental Sleep Medicine (AADSM) through the offices of influential health media to introduce editors to a surprising solution to treating sleep apnea – available from a dentist! More than 25 million Americans suffer from sleep apnea in the U.S. and an estimated 50 percent of those diagnosed can’t use a CPAP machine, the traditional treatment for the disease. During each 30-minute meeting secured by LCWA, editors learned about the effectiveness and compliance rating for oral appliance therapy, a mouth-guard like device offered by AADSM member dentists. They even had the chance to interact with a CPAP machine and several oral appliances first-hand. During our time in New York, we met with seven editors representing magazines that reach a total of 17M readers, including influential journalists at Reader’s Digest, Good Housekeeping, Woman’s Day, First For Women and SHAPE. We look forward to leveraging these conversations in the coming months to generate magazine articles that raise the profile of oral appliance therapy and our client AADSM.