May 4, 2017

Meeting with Our Global Partners

Last week I attended the Public Relations Global Network(PRGN) conference in Dallas, hosted by our partner firm there, Three Box Strategic Communications. It was a great meeting of smart professionals and I thoroughly enjoyed the time networking, learning and sharing ideas with leaders from PR firms around the world. Nearly 40 agencies were represented, and the perspective on communications, media
April 7, 2017

From Measurement to Merriment

We had a very exciting week at LCWA! From measurement tips to learning from a consumer brand crisis and even a recommended reading list, there were some great tips and reads out there this week. Upping the Measurement Game: Measurement – it’s a constant struggle for PR firms, but one of the most important things we do. To brush up our
March 9, 2017

National Health Care Media Offer Insights

Our health care PR team attended a great Publicity Club of Chicago luncheon on Wednesday. “Taking the Pulse of National Health Care Media” featured an esteemed panel consisting of Charlie Brooks, producer for CBS Evening News, K. Aleisha Fetters, a freelance contributor to leading health and fitness publications, and Lori Rackel, editor of the Chicago Tribune’s health and family section. The session was moderated by Suzanne McBride,
November 23, 2016

Favorite Finds

It was a short week but one full of interesting reads.  The Fake News Battle is On. Remember when The Onion and “Daily Show” were the only “fake news” outlets around? There has been a rise of fake news publications. Both Facebook and Google announced policies to restrict those outlets on their networks.  Black Friday Madness. The holiday shopping season